The Founder's Trap
The Founder's Trap
The Founder's Trap Market Archetype Mechanical Natural
Tier
Developing
Trajectory Thumbprint

The Founder's Trap

What does this mean?

10-year flat revenue, below-market executive comp, and a small board. The organization survives purely on the sweat equity of a founder, making it utterly un-transferable.

The Path Forward

The Dispersal

Forces succession planning and structural maturity. It requires raising capacity-building funds to decouple the organization's survival from the founder's personal sacrifice.

The Dispersal
The Dispersal
Institutional Health Scores
5-yr trend: The Founder's Trap ↑
Overall
55
Score
Governance
58
Score
Financial
50
Score
Program
60
Score

Institutional Epochs

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Financial Era
Governance Era
Trajectory Era
Founders Trap

Historical Performance

Year Revenue Top Comp Comp % Rev Score Phase Label Outlook Details
2023 Hidden Hidden 2.9% 55 Fragile Recovery
2022 — — 10.7% 47 Fragile Gov Risk
2021 — — 9.0% 49 Fragile Gov Risk
2020 — — 9.7% 49 Fragile Recovery
2019 — — — 41 Fragile Gov Risk
2018 — — 7.8% 51 Fragile Recovery
2017 — — 11.2% 44 Fragile Gov Risk
2016 — — 7.5% 54 Fragile Stable Watch
2015 — — 1.5% 52 Fragile Recovery
2014 — — — 49 Fragile Stable Watch
2013 — — — 52 Fragile Recovery
2012 — — — 45 Fragile Stable Watch
2011 — — — 45 Fragile Stable Watch

Officer compensation history

Tax year 2023

Name Title Phone Email Compensation
MILLARD ROSS Board Member 2.2% of Rev
PENNY WATKINS Treasurer 0.4% of Rev
GERRIE BJORNSON Board Member —
BRYAN CHAMBERS Board Member —
PETER CHIRCO Board Member —
REBECCA MELTON CRAIG Secretary —
JOE EDDINS Board Member —
MYIA HILL Board Member —
AMANDA KOLLING Board Member —
JEFF LEABERRY Board Member —
DANIEL LINVILLE Board Member —
MARK MORGAN Board Member —
JASON MOSES Board Member —
ROBERT PLYMALE Board President —
JESSICA PRESSMAN Board Member —
ED SEILER Board Member —
ROBERT SELLARDS VICE PRESIDE —
ANGELA SWEARINGEN Board Member —
VELMA WORKMAN Board Member —
KELLIE WRIGHT Board Member —

Tax year 2022

Name Title Phone Email Compensation
MILLARD ROSS Board Member 2.1% of Rev
GERRIE BJORNSON Board Member —
BRYAN CHAMBERS Board Member —
REBECCA MELTON CRAIG Secretary —
JOE EDDINS Board Member —
CRAIG DAVID FERGUSON Board Member —
MYIA HILL Board Member —
AMANDA KOLLING Board Member —
JEFF LEABERRY Board Member —
DANIEL LINVILLE Board Member —
MEL MILLER Board Member —
MARK MORGAN Board Member —
JASON MOSES Board Member —
ROBERT PLYMALE Board President —
ED SEILER Board Member —
ROBERT SELLARDS VICE PRESIDE —
ANGELA SWEARINGEN Board Member —
DAVID TYSON Board Member —
PENNY WATKINS Treasurer —
VELMA WORKMAN Board Member —
KELLIE WRIGHT Board Member —
Officer contact details, exact compensation figures, and active litigation are available to verified members.
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Score breakdown

Score breakdown

Financial resilience
50 / 100
weight 40%
Governance risk
58 / 100
weight 40%
Program scale
60 / 100
weight 20%
Overall
55 / 100
Developing

The three components combine into a single 0–100 score weighted as shown. Full methodology →

Peer comparison

Compared to 27 other orgs in WV with NTEE prefix A6.

Most-divergent component: program score sits 28 points above the peer median (60 vs. 32).

5-year trend: The Founder's Trap

10-year flat revenue, below-market executive comp, and a small board. The organization survives purely on the sweat equity of a founder, making it utterly un-transferable.

Overall score has gone from 41 → 55 over 5 years (improving by 14 points). A multi-year directional move of this magnitude is a signal worth investigating.

What's driving this score

What would change this score

No specific high-impact levers identified — this org's score is balanced across components.

Improving governance is a board decision. These are the levers.