The Founder's Trap
The Founder's Trap
The Founder's Trap Market Archetype Mechanical Natural
Tier
Developing
Trajectory Thumbprint

The Founder's Trap

What does this mean?

10-year flat revenue, below-market executive comp, and a small board. The organization survives purely on the sweat equity of a founder, making it utterly un-transferable.

The Path Forward

The Dispersal

Forces succession planning and structural maturity. It requires raising capacity-building funds to decouple the organization's survival from the founder's personal sacrifice.

The Dispersal
The Dispersal
Institutional Health Scores
5-yr trend: The Founder's Trap
Overall
55
Score
Governance
58
Score
Financial
50
Score
Program
60
Score

Institutional Epochs

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Financial Era
Governance Era
Trajectory Era
Founders Trap

Historical Performance

Year Revenue Top Comp Comp % Rev Score Phase Label Outlook Details
2023 Hidden Hidden 2.9% 55 Fragile Recovery
2022 10.7% 47 Fragile Gov Risk
2021 9.0% 49 Fragile Gov Risk
2020 9.7% 49 Fragile Recovery
2019 41 Fragile Gov Risk
2018 7.8% 51 Fragile Recovery
2017 11.2% 44 Fragile Gov Risk
2016 7.5% 54 Fragile Stable Watch
2015 1.5% 52 Fragile Recovery
2014 49 Fragile Stable Watch
2013 52 Fragile Recovery
2012 45 Fragile Stable Watch
2011 45 Fragile Stable Watch

Officer compensation history

Tax year 2023

Name Title Phone Email Compensation
MILLARD ROSS Board Member 2.2% of Rev
PENNY WATKINS Treasurer 0.4% of Rev
GERRIE BJORNSON Board Member
BRYAN CHAMBERS Board Member
PETER CHIRCO Board Member
REBECCA MELTON CRAIG Secretary
JOE EDDINS Board Member
MYIA HILL Board Member
AMANDA KOLLING Board Member
JEFF LEABERRY Board Member
DANIEL LINVILLE Board Member
MARK MORGAN Board Member
JASON MOSES Board Member
ROBERT PLYMALE Board President
JESSICA PRESSMAN Board Member
ED SEILER Board Member
ROBERT SELLARDS VICE PRESIDE
ANGELA SWEARINGEN Board Member
VELMA WORKMAN Board Member
KELLIE WRIGHT Board Member

Tax year 2022

Name Title Phone Email Compensation
MILLARD ROSS Board Member 2.1% of Rev
GERRIE BJORNSON Board Member
BRYAN CHAMBERS Board Member
REBECCA MELTON CRAIG Secretary
JOE EDDINS Board Member
CRAIG DAVID FERGUSON Board Member
MYIA HILL Board Member
AMANDA KOLLING Board Member
JEFF LEABERRY Board Member
DANIEL LINVILLE Board Member
MEL MILLER Board Member
MARK MORGAN Board Member
JASON MOSES Board Member
ROBERT PLYMALE Board President
ED SEILER Board Member
ROBERT SELLARDS VICE PRESIDE
ANGELA SWEARINGEN Board Member
DAVID TYSON Board Member
PENNY WATKINS Treasurer
VELMA WORKMAN Board Member
KELLIE WRIGHT Board Member
Officer contact details, exact compensation figures, and active litigation are available to verified members.
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Score breakdown

Score breakdown

Financial resilience
50 / 100
weight 40%
Governance risk
58 / 100
weight 40%
Program scale
60 / 100
weight 20%
Overall
55 / 100
Developing

The three components combine into a single 0–100 score weighted as shown. Full methodology →

Peer comparison

Compared to 12 other orgs in WV with NTEE prefix A6.

Most-divergent component: program score sits 28 points above the peer median (60 vs. 32).

5-year trend: The Founder's Trap

10-year flat revenue, below-market executive comp, and a small board. The organization survives purely on the sweat equity of a founder, making it utterly un-transferable.

Overall score has gone from 41 → 55 over 5 years (improving by 14 points). A multi-year directional move of this magnitude is a signal worth investigating.

What's driving this score

What would change this score

No specific high-impact levers identified — this org's score is balanced across components.

Improving governance is a board decision. These are the levers.